Case study - 20 Twenty plus
We developed social media marketing campaigns with a small budget using an emotional approach and precise audience targeting.
Company overview
Established in 2012, 20Twenty Plus is an Australian-based and owned Southern and East African Safari Destination Management Company and was founded on the principles of being a dynamic, innovative and focused African Safari specialist.
Strategy: Targeted campaigns to generate warm leads and enquiries.
Targeted Ads Campaign
We targeted ads towards specific groups who are likely to be highly interested.
Generate leads
Facebook and Instagram campaigns to generate leads and enquiries.
Increase brand value
We created campaigns that increased the brand value.
Results & Outcomes
Outcome 1
Leads
From the Q4 of 2022 to the Q2 of 2023, the campaigns generated 262 leads at an average cost of $7.83. Cost per lead was as low as $3.72.
Outcome 2
Impressions and reach
From October 2022 to October 2023, we generated 1.1 million impressions and ads reached 365,644 unique social media accounts.
Outcome 3
CPM and CTR
CPM was as low as $5.89. (October 2022-October 2023), and CTR was 1.86%.
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