Case study - Boat Wise
We developed social media campaigns with a small budget and emotive marketing to reach the right audience in a niche market to generate more leads and sales.
Company overview
At Boat Wise, their mission is to ensure all fellow Captains enjoy safe and positive experiences out on the water.
The highly knowledgeable boating professionals at Boat Wise have always loved being out there, and they want their clients to feel the same.
They believe that the best way to learn is at the helm of your boat and not from your desk!
Strategy: Targeted campaigns to generate leads and enquiries.
Targeted Ads Campaign
We targeted ads towards specific groups who are likely to be highly interested.
Generate leads
Facebook and Instagram campaigns to generate leads and enquiries.
Increase sales
We created campaigns to increase sales.
Results & Outcomes
Outcome 1
Leads
From Q3 of 2022 to Q4 of 2023, the campaigns obtained 146 Leads at an average cost of $11.93 as low as $7.49.
Outcome 2
CPM and CTR
CPM was as low as $6.60. (Sep 2022 – Sep 2023), and CTR was 1.86%.
Outcome 3
Impressions and reach
From Sep 2022 to Sep 2023, we achieved 482,032 Impressions and 179,857 unique accounts reached.
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