Case study - byron bay detox retreats
Ads campaigns generated 1,276 leads at the lowest cost.
Company overview
Byron Bay Detox Retreats offers one of the most holistic and comprehensive naturopathic detox programs available today.
They provide cost-effective local detox support. You can create your own cleanse experience or choose from tailored packages and treatments.
The client has been working with Attention Experts for over a year.
Industry: Wellness Tourism
Strategy: Touchpoint building through multiple ads campaigns & organic content
We designed multiple targeted ads campaigns and organic content strategies to cover all social media funnels representing the customer’s journey. Firstly, we focused on building awareness and engagement, then we worked on generating conversions and warm leads for booking and enquires.
Targeted Campaigns
We targeted ads towards specific groups of consumers who would be highly interested in the business.
Content Strategy
Five posts a week on each platform. We developed a mix of content to build brand value, engagement and conversions.
Increase Database
From the ads campaigns, we build databases of people who are likely interested in the brand and become potential clients.
Results & Outcomes
Outcome 1
Return on advertising spend
Our targeted ad campaigns generated over 1,276 leads with the cost per lead as low as $1.69 each. An average of 12 leads per day led to increased bookings and enquiries.
Outcome 2
Database growth
The customer database grew to over 37,100 people up until March 2022. This database consists of highly interested users who have previously engaged with the brand, and it will be used for retargeting campaigns in the future.
Outcome 3
Engagement rate, CTR above 3%
The performance on the KPIs showed promising results. The engagement campaign achieved 239,111 Video Views allowing the client to build a solid online presence and maintain a steady income during the year.
Customer Testimonial
“I enjoy working with attention experts and have seen a large increase in my engagement. They are specialised in what they do, friendly & a pleasure to work with.”
Natalie Purcell – Founder
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