Case study - High heels
Reach new clients and increase sales
Company revenue increased by 20.44 times
Company overview
High Heels is a retail business that celebrates uniqueness through fabulous shoes, lingerie and more. Due to Covid-19, their sales had slowed. Before joining Attention Experts, the majority of their audience would purchase items for Mardi Gras.
The company joined Attention Experts in June 2020, looking to build its online presence, reach new clients and increase sales.
Industry: Online Store
Strategy: Targeted campaigns & database growth
We built a brand content strategy to attract and engage with audiences across Facebook and Instagram.
Through paid ads and organic content, we reached new audiences and increased brand awareness. Then, we developed a warm database that led to a consistent increase in online sales.
Targeted Campaigns
We place ads on specific groups of consumers who would be highly interested in the information.
Valuable Content
We create content that builds brand value, strengthen trust and connect with the right target audience.
Grow Database
We attract the audience through multiple touchpoints to convert it into a potential customer for the business.
Results & Outcomes
Outcome 1
Return on advertising spend
ROAS (Return On Advertising Spend) 20.44x; For each dollar spent on advertising, company revenue increased by 20.44 times.
Outcome 2
Remarketing campaigns that lead to a point of conversion
Remarketing database now has grown to 71,600 people. The client is currently building touch points with the audience by showing relevant content that drives these leads to a point of conversion.
Outcome 3
Increase revenue and build online presence
This campaign has helped build a strong online presence, reflecting a significant increase in online sales throughout the year compared to times that may typically be quieter.
Customer Testimonial
“We cannot be happier with the service we have received so far.
Attention Experts have really propelled our sales. They’re very attentive and happy to change little things to make sure we are happy with the final posts. 10/10!“
Richard Webb, High Heels – Founder
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