Case study - HMF AUSTRALIA
We tailored successful social media marketing campaigns with strategic optimisation to help generate leads and enquiries for B2B.
Company overview
HMF Vehicle Loading Cranes are built to stand up to the demands of the truck-mounted crane market. Comprised of the highest quality components, HMF Cranes use extremely high tensile steel grades, giving you the power to lift.
West-Trans Equipment is Australia’s sole distributor of this market-leading range.
Strategy: Targeted campaigns to generate warm leads and enquiries.
Targeted Ads Campaign
We targeted ads towards specific groups who are likely to be highly interested.
Generate leads
Facebook and Instagram campaigns to generate leads and enquiries.
Increase brand value
We created campaigns that increased the brand value.
Results & Outcomes
Outcome 1
Leads
From the second quarter of 2022 to the second quarter of 2023, the campaigns obtained 121 Leads at an average cost of $51.53 as low as $23.46.
Outcome 2
CPM and CTR
CPM was as low as $4.53, and CTR was 3.26%. (January-March 2023).
Outcome 3
Impressions and reach
From Sep 2022 to Sep 2023, we achieved 2,420,598 Impressions and 414,568 unique accounts reached.
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