Case study - Jump swim schools
Within six months, the campaign achieved targets at the lowest cost and with results above industry.
The business was completely booked out, even during quiet periods.
Company overview
Jump Swim Schools is a boutique learn-to-swim facility specialising in baby swim classes from 3 months old to stroke development. They provide children with the tools to keep themselves safe in and around water.
They are proud to be a highly accessible swim school franchise with a wide range of locations throughout Australia.
The client came to Attention Experts in 2019 looking to promote their business through social media ads. They aimed to boost their middle-of-the-day classes during the winter or low seasons.
Industry: Training and health services
Strategy: Increase website traffic through social media ads
90-day campaign across Facebook and Instagram focused on increasing brand awareness, engagement and traffic to the website through paid ads and organic content.
In addition, we implemented multiple targeted ad campaigns, based on interests, location and retargeting with a conversion and lead generation objective to promote the Free Trial sessions, through mostly messenger and Facebook forms at a limited daily budget.
Content Strategy
Five posts a week on each platform. We developed a content calendar with five content pillars to build brand value and engagement and drive traffic to the website.
Ads Strategy
Parallel with organic content, we created ad campaigns with multiple objectives, testing different audiences to hit many KPIs simultaneously and under budget.
Retargeting Campaigns
Pixel-based and list-based. We created audiences from people who have visited the website but didn’t complete conversion and from lists of existing contacts aiming to reach them through social media.
Results & Outcomes
Outcome 1
Return on advertising spend
Our targeted ad campaigns generated over 110 leads within six months, with the cost per lead as low as $7.90 each. And an average of 3 leads per day led to increased enrolments and enquiries.
Outcome 2
Engagement rate, CTR above 4.2%
The performance on the KPIs showed promising results. The engagement campaign achieved 54,773 Video Views allowing the client to build a solid online presence and maintain a steady income during the year.
Outcome 3
Increase revenue and build an online presence
The client is no longer with us. They stopped all social media paid campaigns because the business was completely booked out, even in the quietest periods.
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