Case study - Moontree Candles
Build an online presence and reach new clients.
ROAS (Return On Advertising Spend) 28.78x; For each dollar spent on advertising, company revenue increased by 28.78 times.
Company overview
Moontree is a boutique located in the Blue Mountains that sells candles, homewares and art. They also have an online store and ship across Australia.
Before partnering with Attention experts, 95% of sales came from foot traffic.
The company joined Attention Experts in April 2020, looking to build an online presence and increase sales.
Industry: Online Store
Strategy: Targeted campaigns & database growth
We designed a targeted ads campaign based on the demographics and behaviours of potential customers who would be highly interested in the brand and their products.
Through best social media practices, we reached new audiences and increased brand awareness. Then, we developed warm traffic that led to the point of conversion.
Targeted Campaigns
We place ads on specific groups of consumers who would be highly interested in the information.
Performance KPIs
We evaluate and report on monthly KPIs to see how successful an audience is at reaching a target.
Increase Online Sales
We attract the audience through multiple touchpoints to convert it into customer for the business.
Results & Outcomes
Outcome 1
Return on advertising spend
ROAS (Return On Advertising Spend) 28.78x; For each dollar spent on advertising, company revenue increased by 28.78 times.
Outcome 2
Remarketing campaigns that lead to a point of conversion
The remarketing database has now grown to 116,500 people. The client is currently building touchpoints by showing relevant content that drives audiences to a point of conversion.
Outcome 3
Increase revenue and build online presence
The client has been able to maintain a steady source of income due to the audiences we have reached through ads campaigns. The performance on the KPIs has shown promising results on the algorithm, allowing us to optimise and continue achieving strong results.
Customer Testimonial
“Attention Experts have given us an effective social media ad campaign with fantastic results for our business! I would highly recommend them!”
Kathryn Soady – Moontree Candles, Founder
Need help growing your business?
Book a FREE strategy session!
Speak to one of our experts to discuss how Attention Experts can help you.
Organisations we have helped GROW:
