Case study - PAN PACIFIC PERTH
We tailored successful social media marketing campaigns with strategic optimisation to build brand value and increase bookings.
Company overview
Pan Pacific Perth is a five-star luxury hotel that offers bright and spacious rooms and suites for a comfortable and restful stay.
You can take in scenic views of the Swan River and enjoy a variety of wonderful amenities designed for business or leisure trips. With rooms up to 60sqm in size, it is the perfect mix of comfort and style to enjoy when you stay at Pan Pacific Perth.
Pan Pacific Perth is part of the Pan Pacific Hotels and Resorts Group, which aims to provide guests with a local experience and service excellence.
Strategy: Targeted campaigns to increase bookings
Our team tailored and optimised the Facebook and Instagram paid campaigns, resulting in a significant increase in bookings and a remarkable growth in ROAS (Return on ads spend) over time.
Targeted Ads Campaign
We targeted ads towards specific groups who are likely to be highly interested.
Increase bookings
The primary goal of the campaigns was to significantly increase the number of bookings.
ROAS (Return on ad spend)
We created campaigns that achieved a high conversion rate, resulting in great ROAS.
Results & Outcomes
Outcome 1
Bookings
From the second quarter of 2022 to the second quarter of 2023, the number of bookings had increased by 1209%.
Outcome 2
ROAS (Return on Ad Spend)
From the last quarter of 2021 to the second quarter of 2023 ROAS (Return on ad spend) had grown by 416.80% to 24.60.
Outcome 3
Database and CPM
The Database had increased to 1,609,143, by allowing us to target a much greater amount of prospective guests.
The CPM was as low as $12.70.
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