Case study - Pathways to care
Increase booking enquiries and grow their social media presence.
Lead generation campaigns generated over 62 leads—62 people went to the website and enquired about their services.
Company overview
Pathways to Care aim to be one of Australia’s premier NDIS Support Coordination services for people with disabilities.
They also provide high-quality, transparent and accountable NDIS Plan Management services to help you manage your NDIS funding budget.
The client joined Attention Experts in March 2021, looking for professional help to increase booking enquiries and grow their social media presence.
Industry: Disability Support Services
Strategy: Content strategy & database growth
We developed an organic social strategy producing daily content that helped the business establish itself as an expert in its industry and gave value to its audiences.
Then, we followed with paid campaigns across Facebook, Instagram and LinkedIn to attract new audiences, build their database and lead to the point of conversion.
Ads Strategy
Combining with organic campaigns, we create ads campaigns with multiple objectives and formats to hit many KPIs at once.
Content Strategy
We produce content that builds brand value, strengthen trust and connect with the right target audience.
Build Database
We attract the audience through multiple touchpoints to convert it into a potential client for the business.
Results & Outcomes
Outcome 1
Leads funnelled through to conversion point on the website
Lead generation campaigns generated over 62 leads—62 people went to the website and enquired about their services. The conversion rate hit 12.3%, which was much higher than the campaign target.
Outcome 2
Video views campaign above the industry rate average
The video view campaigns generated over 167,000 views, the average video view time was 28 seconds (about 75% of the full video length). This reflects the campaign was shown to the right audience.
Outcome 3
Database growth
The customer database has grown by over 9.500 people. Now we have the opportunity to market and work with these audiences. The idea is to drive them down the sales funnel.
Customer Testimonial
“The Attention Experts team have been such a pleasure to work with. They create quality content, are super flexible and always go above and beyond to help out.”
Emma Thornton – Pathways to Care, Marketing Manager
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