Case study - Platinum professional training
Build social media presence and increase revenue.
The customer database has grown by over 25,000 and has generated a high volume of an interested public. Traffic to the website grows by over 1500 link clicks.
Company overview
Platinum Professional Training is the largest and most influential private accounting training institution for accounting graduates and migrants in Australia. Before partnering with Attention experts, 90% of leads came from traditional marketing.
The company joined Attention Experts in Sep 2020, looking to build an online presence and increase revenue.
Industry: Professional Service
Strategy: Targeted social media campaigns & content
We integrated targeted social media advertising campaigns based on the behaviours of potential customers who would be highly interested in their services. As well as organic content strategies.
We increased brand value and customer databases. Then, we developed qualified traffic that led to the point of conversion.
Targeted Audiences
We place ads on specific groups of consumers who would be highly interested in the information.
Valuable Content
Content that builds value and helps build trust and connect with the target audience.
Increase Leads
The number of people that shows interest in the brand’s content and become potential customer for the business.
Results & Outcomes
Outcome 1
Database Increase & Website Traffic
The customer database has grown over 25,000 and has generated a high volume of an interested public. In total, we drive traffic to the website with over 1500 link clicks.
Outcome 2
Leads funnelled through to conversion point on website
Ads campaigns generated over 100 leads with a 50% booking rate that led to a conversion point in the form of enrollment.
Outcome 3
Increase revenue and built online presence
The client has achieved a total ROI of $13,800 from total advertising spend of $2,500.
Customer Testimonial
“Working with Attention Expert has been an absolutely wonderful experience. The fortnightly alignment calls are absolutely gold! I’ve learnt a lot through the journey of working with you.
I would recommend AE to everyone who needs social media attention :)”
Coco Hou, Platinum Professional Training – Founder
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