Case study - ROCKPOOL PUBLISHING
We developed social media campaigns with a small budget, creative marketing and precise audience targeting.
CPC (cost per click) was as low as $0.17.
Company overview
Rockpool Publishing is an Australian-owned publisher specialising in spirituality and wellness books, oracle cards, gifts, and journals.
They are specialists in mind-body-spirit and health and wellness publishing, creating unique and inclusive products with beautiful artwork and luxe finishes.
Strategy: Targeted campaigns & brand value
We used a small budget to create Facebook and Instagram ads targeting a specific group. Our goal was to increase brand value and gather valuable data about the audience to help the business grow.
Targeted Ads Campaign
We place ads on specific groups who would be highly interested in the information.
Creative Marketing
Our team utilised creative marketing strategies to reach a highly targeted niche audience.
Build brand value
By leveraging the power of social media platforms like Facebook and Instagram, we were able to increase brand awareness and build brand value among this specific audience.
Results & Outcomes
Outcome 1
Cost effectiveness
CPM was as low as $1.84 (Q2 of 2023), below the industry benchmark of $5.74 and our target of $5.00.
CPC (cost per click) was as low as $0.17.
Outcome 2
CTR, Engagement and Database
We achieved 326,750 page engagements, 491,160 video plays, and 4077 post reactions (Q2 to Q4 of 2023).
CTR% was 3.37% above our target of 2%.
And their remarketing database has increased to over 320K.
Outcome 3
Valuable Insights of Target Market
The valuable insights provided have proven to be instrumental in driving product sales and making informed business decisions.
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