Case study -SPECIAL CARE AUSTRALIA
We tailored a social media campaign strategy based on Special Care Australia’s goals.
With an effective campaign, they got 169 leads at the cost of $4.74 per Lead (April-June 2023).
Organisation overview
Special Care Australia provides NDIS-registered disability support services in Victoria, Australia.
Their services support their clients to live independently and empower them to make their own life choices, as well as providing them kids respite.
Industry: Disability Support Services Provider.
Strategy: Targeted campaigns & database growth
With a small daily budget, we were able to run effective campaigns promoting Special Care Australia’s services to its target audiences and build a remarketing database at the same time.
Targeted Campaigns
We place ads on specific groups of consumers who would be highly interested in the information.
Content Strategy
We produced content that built brand value, strengthened trust, and connected with the right target audience.
Increase Leads
The number of people that shows interest in the brand’s content and become potential customer for the organisation.
Results & Outcomes
Outcome 1
Leads
169 Leads at the cost of $4.74 per Lead (April-June 2023).
Outcome 2
Website Traffic and Database
22,041 Link clicks in the ads. The cost per click is as low as $0.23, and the remarketing database has increased to over 148K.
Outcome 3
Impressions and Reach
1,233,082 Impressions and 292,978 unique accounts reached. CPM was as low as $4.34.
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