Case study - Sydney smash cakes
Improve retention rate and increase bookings
Over the last four months, their social media ads campaigns have increased the total sales by approximately 30%.
Company overview
Sydney Smash Cakes offers a unique product and experience for consumers. The cakes are custom-made by hand using top-quality ingredients and have become well-loved and perfect for parties and special occasions.
The client joined Attention Experts in May 2020, looking to increase their online presence through Facebook Ads only. And become the consumer’s optimal choice.
Industry: Online Cake Store
Strategy: Build brand awareness through multiple touchpoints
Reach a high volume of the interested public, increase brand awareness through Facebook and Instagram paid campaigns and drive these new audiences to their social media channels and website
Then, develop a warm database that allows us to implement retargeting campaigns and consistently increase in online sales.
Retargeting Campaign
Retargeting ads allow us to show targeted ads to the users who visited the website and didn’t complete a conversion.
Social Media Strategy
Combining with organic campaigns, we create ads campaigns with different objectives and formats to hit many KPIs at once.
Build Database
We attract the audience through multiple touchpoints to convert it into a potential customer for the business.
Results & Outcomes
Outcome 1
Customer database growth
The social media database increased by roughly 400.000 people in less than seven months. It allows us to implement remarketing campaigns and engage with people interested in the business.
Outcome 2
Website traffic & Instagram growth
Increase in website traffic, with over 7,000 website visitors and overall brand awareness, assisting in growing their online presence significantly on Instagram.
Outcome 3
Positive ROI for online sales
This campaign has helped build a solid online presence reflecting a significant increase in online sales. Over the last four months, their social media campaigns have increased the total sales by approximately 30%.
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