Case study - The GIN boutique
The business achieved a 20% increase in purchase rate from Paid Social Media Ad campaigns.
About the campaign
The Gin Boutique is an Australian-owned and fully independent business that promotes genuine craft gin. Their goal is to create an online hub for high-quality, small-batch gins that independent distilleries have crafted.
The client came to Attention Experts in May 2021, looking for help with their social media ad campaigns only. Currently, we manage all their organic and paid campaigns.
Their main goal was to boost website traffic and increase sales.
Industry: Distilled Alcoholic Drink | e-commerce
Strategy: Increase website traffic & conversions
Attract quality audiences through a persistent video views campaign of best-selling products.
Develop multiple ads campaign with different goals to attract, engage and drive leads to the website. At the same time, develop a warm social media database to build retargeting campaigns and achieve consistent sales.
Targeted Audiences
We target current clients and people with specific interests who are highly likely to engage with the brand and best-selling products.
Content Strategy
Through Facebook and Instagram Ads, we achieve that the local audience becomes more familiar with the brand, its services, the logo, and its message.
Database Growth
Build social media databases of people who engaged with the social media ads. It allows for driving acquisition, retention, and development of the customer.
Results & Outcomes
Outcome 1
Website traffic & database growth
In less than a year, 7,600 people visited the company’s website through social media ad campaigns. In addition, the social media database grew to over 37,300 people, this is the most valuable asset for the company.
Outcome 2
Return on advertising spend
The paid ad campaigns generated an increase of 20% in the purchase rate, with an average purchase value of $182 per order.
Outcome 3
Retargeting campaign with a positive ROI
The performance on the KPIs showed promising results allowing us to generate higher quality leads. The current campaign ROI sits at 3.4.
The client noted that 2021 was their best year since starting in 2017, and a big part of that increase lead-up to the Christmas period.
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