Case study - VEGAN LIFE
We tailored effective social media marketing campaigns to assist both online and offline sales in major supermarkets such as Metro.
CPC (cost per click) was as low as $0.27. Their remarketing database has increased 500% in 6 months to 155,300.
Company overview
Vegan Life Australia sells cheese, cream and other products that are dairy-free, gluten-free, soy-free, and lactose-free.
They offer a diverse range of flavours and textures that cater to all tastes and preferences.
Strategy: Targeted campaigns & database growth
With a small budget, we developed paid campaigns on Facebook and Instagram to reach a large volume of interested audiences and increase brand awareness directing these audiences to the retail locations of Woolworths Metro and the website.
Targeted Campaigns
We place ads on specific groups of consumers who would be highly interested in the information.
Content Strategy
We produced content that built brand value, strengthened trust, and connected with the right target audience.
Database Growth
Build databases of social media users who interacted with ads to drive customer acquisition, retention, and development.
Results & Outcomes
Outcome 1
CPM
CPM was $6.26, well below the campaign target ($17.50).
Outcome 2
Quick results
We had great results in the first month of the first campaign. The CPC (cost per click) was as low as $0.27, and the CTR was 3.26%. Their remarketing database has increased to over 155K.
Outcome 3
Impressions, Reach and Engagement
In the first quarter of 2023, we achieved 788,999 impressions and 260,377 unique accounts reached. Also, 88,709 page engagements.
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