Case study - VIOLET FISH Fashion
Improve advertising efficiency and effectiveness.
We went from a target of 20 link clicks per day to 80 link clicks per day with a Link Click-Through rate of 5.65%.
Company overview
Violet Fish Fashion is a clothing label created by two sisters, Jill & Eleanor, who share a passion (in fact, an obsession!) for creating garments women love to wear.
The client has been working with Attention Experts since April 2021. Their goal has been to improve advertising efficiency and effectiveness.
Before working with Attention Experts, the brand spent a lot of money on ads and did not see results.
Industry: Clothing Fashion Label
Strategy: Increase website traffic through social media ads
Develop and execute Ads campaigns across Facebook and Instagram to increase brand value, drive traffic to the website and boost online sales.
We’ve been working closely with their social media team to advise on best social media practices to optimise ads for a higher CTR, lower CPM and achieve 80 link clicks to the website per day.
Brand Engagement
We target clients and existing audiences who were aware of the brand and were highly likely to engage with the brand’s narrative.
Ads Strategy
Parallel with organic content, we create ads campaigns with multiple objectives and formats to hit many KPIs at once.
Retargeting Campaigns
Retargeting ads allow us to show targeted ads to the users who visited the website and didn’t complete a conversion.
Results & Outcomes
Outcome 1
Link click-through rate above target & under budget
We went from a target of 20 link clicks per day to 80 link clicks per day with a Link Click-Through rate of 5.65%, and with a cost as low as $0.12 per click.
Outcome 2
Retargeting campaigns with a positive ROI
The ads campaigns have achieved 4,208 clicks, as well as 13,012 video views of 3 seconds, 90.54% video view rate, and 2,709 link clicks have contributed to the database growth.
Outcome 3
Database growth
The customer database has grown by over 47,900 people. These are active audiences who have engaged with the brand at least once and have shown some sort of interest in the business.
Customer Testimonial
“Attention Experts has been great to work with.
Efficient, communicative and honest, we value their partnership.”
Eleanor Barker – Violet Fish, Founder
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