Case study -women with altitude
Memberships growth through targeted social media campaigns.
Targeted ads campaigns generated 249 purchases/memberships in eight months, led to increased revenue, and optimise for future campaigns.
Company overview
Women with Altitude is a community that serves to help and uplift fellow businesses with women through connection, support and training. To be a part of this community, women must purchase a membership.
The client has been working with Attention Experts since 2017. Its goal has been to grow its memberships and increase brand awareness.
Industry: Professional Services
Strategy: Targeted campaigns & database growth
We developed lead generation and conversion ads campaigns, targeting warm audiences, existing clients, and lookalike audiences with the end goal to promote the upgraded membership and attract new clients to sign up for the free membership option.
We built brand awareness through organic content and engagement ads to increase the customer database and achieve a higher conversion rate.
Ads Strategy
Combining with organic campaigns, we create ads campaigns with different objectives and formats to hit many KPIs at once.
Content Strategy
We produce content that builds brand value, strengthen trust and connect with the right target audience.
Build Database
We attract the audience through multiple touchpoints to convert it into a potential membership for the business.
Results & Outcomes
Outcome 1
Return on advertising spend
Targeted ads campaigns generated 249 purchases/memberships in eight months led to increased revenue, and optimise for future campaigns.
Outcome 2
Remarketing campaigns that lead to a point of conversion
The customer database has grown over 47.600 people until Nov 2020, it has generated a high volume of interested public and continues growing over the last year..
Outcome 3
Increase revenue and built online presence
The performance on the KPIs showed promising results, allowing the client to build a solid online presence and stay connected with its audience during Covid-19 lockdowns.
Customer Testimonial
“George and his team are disrupting, educating and making some great improvements in the social media space. I’m really thrilled to be working with them.”
Andrea Turner Boys – Women with Altitude, Founder
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