Case study – Blow bar Co.
Improve retention rate and increase bookings
Ads campaigns generated over 901 bookings enquiries in 10 months
Company overview
Blow Bar Co. introduced Sydney-siders to an exciting, new hair salon concept – no cuts, no colours – just wash, blow & go!
This is the perfect combination of a hair salon and a wine bar.
The client came to Attention Experts looking to promote their services on social media and increase bookings.
Industry: Beauty Services
Strategy: Build brand awareness through multiple touchpoints
We developed a targeted ads campaign based on the demographics and customer behaviours, followed by a solid content strategy aligned with the brand and concept.
Through social media ads campaigns, we built brand awareness and drove interest from the public. Then we grew the customer database and generated conversions.
Targeted Campaigns
We place ads on specific groups of consumers who would be highly interested in the information.
Valuable Content
Through Facebook and Instagram Ads, we achieve that the local audience becomes more familiar with the brand, its services, the logo, and its message.
Increase Conversions
Attract potential customers with the end goal of convert into a customer.
Outcome 1
Customer database growth
The customer database has grown by over 85,000 people from running our social media campaigns across multiple platforms – Facebook and Instagram.
Outcome 2
Increase bookings & revenue
Ads campaigns generated over 901 bookings enquiries in 10 months.
Outcome 3
Retargeting campaigns with a positive ROI
The performance on the KPIs showed promising results, allowing us to market and work with their audiences to achieve the end goal of their campaign, a positive ROI.
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Frequently asked questions
Are there any lock-in contracts?
No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.
How long before my business see results?
The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.
How much should I be spending on social media ads?
The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.
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