case study – Boat Wise
We developed social media campaigns with a small budget and emotive marketing to reach the right audience in a niche market to generate more leads and sales.
At Boat Wise, their mission is to ensure all fellow Captains enjoy safe and positive experiences out on the water. The highly knowledgeable boating professionals at Boat Wise have always loved being out there, and they want their clients to feel the same. They believe that the best way to learn is at the helm of your boat and not from your desk!
Our team tailored and optimised the Facebook and Instagram paid campaigns, resulting in a significant increase in bookings and a remarkable growth in ROAS (Return on ads spend) over time.
We targeted ads towards specific groups who are likely to be highly interested.
Facebook and Instagram campaigns to generate leads and enquiries.
We created campaigns to increase sales.
From Q3 of 2022 to Q4 of 2023, the campaigns obtained 146 Leads at an average cost of $11.93 as low as $7.49. CPM was as low as $6.60. (Sep 2022 – Sep 2023), and CTR was 1.86%. From Sep 2022 to Sep 2023, we achieved 482,032 Impressions and 179,857 unique accounts reached.
Company overview
Strategy: Targeted campaigns to increase bookings
Targeted Ads Campaign
Generate leads
Increase sales
Outcome 1
Leads
Outcome 2
CPM and CTR
Outcome 3
Impressions and reach
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The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average. No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment. The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.
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