byron bay detox retreats Case study

Ads campaigns generated 1,276 leads at the lowest cost.


Company overview

Byron Bay Detox Retreats offers one of the most holistic and comprehensive naturopathic detox programs available today.

They provide cost-effective local detox support. You can create your own cleanse experience or choose from tailored packages and treatments.

The client has been working with Attention Experts for over a year.

Industry: Wellness Tourism


Strategy: Touchpoint building through multiple ads campaigns & organic content 

We designed multiple targeted ads campaigns and organic content strategies to cover all social media funnels representing the customer’s journey. Firstly, we focused on building awareness and engagement, then we worked on generating conversions and warm leads for booking and enquires.

Results & Outcomes

Outcome 1

Return on advertising spend

Our targeted ad campaigns generated over 1,276 leads with the cost per lead as low as $1.69 each. An average of 12 leads per day led to increased bookings and inquiries.

Outcome 2

Database growth

The customer database grew to over 37,100 people up until March 2022. This database consists of highly interested users who have previously engaged with the brand, and it will be used for retargeting campaigns in the future.

Outcome 3

Engagement rate, CTR above 3%

The performance on the KPIs showed promising results. The engagement campaign achieved 239,111 Video Views allowing the client to build a solid online presence and maintain a steady income during the year.

Customer Testimonial

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“I enjoy working with attention experts and have seen a large increase in my engagement. They are specialised in what they do, friendly & a pleasure to work with.”

Natalie Purcell – Founder

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Frequently asked questions

How long before my business sees results?

The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.

Are there any lock-in contracts?

No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.

How much should I be spending on social media ads?

The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.

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