case study – High heels 

Reach new clients and increase sales

Company revenue increased by 20.44 times


Company overview

High Heels is a retail business that celebrates uniqueness through fabulous shoes, lingerie and more. Due to Covid-19, their sales had slowed. Before joining Attention Experts, the majority of their audience would purchase items for Mardi Gras.

The company joined Attention Experts in June 2020, looking to build its online presence, reach new clients and increase sales.

Industry: Online Store

Strategy: Targeted campaigns & database growth

We built a brand content strategy to attract and engage with audiences across Facebook and Instagram.

Through paid ads and organic content, we reached new audiences and increased brand awareness. Then, we developed a warm database that led to a consistent increase in online sales.

Results & Outcomes

Outcome 1

Return on advertising spend

ROAS (Return On Advertising Spend) 20.44x; For each dollar spent on advertising, company revenue increased by 20.44 times..

Outcome 2

Remarketing campaigns that lead to a point of conversion

Remarketing database now has grown to 71,600 people. The client is currently building touch points with the audience by showing relevant content that drives these leads to a point of conversion.

Outcome 3

Increase revenue and built online presence

This campaign has helped build a strong online presence reflecting a significant increase in online sales throughout the year compared to times that may typically be quieter.

Customer Testimonial

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“We cannot be happier with the service we have received so far. Attention Experts have really propelled our sales. They’re very attentive and happy to change little things to make sure we are happy with the final posts. 10/10!Richard Webb, High Heels – Founder

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Frequently asked questions

How long before my business sees results?

The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.

Are there any lock-in contracts?

No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.

How much should I be spending on social media ads?

The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.

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