case study – Moontree Candles
Build an online presence and reach new clients
ROAS (Return On Advertising Spend) 28.78x; For each dollar spent on advertising, company revenue increased by 28.78 times.
Moontree is a boutique located in the Blue Mountains that sells candles, homewares and art. They also have an online store and ship across Australia. Before partnering with Attention experts, 95% of sales came from foot traffic. The company joined Attention Experts in April 2020, looking to build an online presence and increase sales. Industry: Online Store . We designed a targeted ads campaign based on the demographics and behaviours of potential customers who would be highly interested in the brand and their products. Through best social media practices, we reached new audiences and increased brand awareness. Then, we developed warm traffic that led to the point of conversion.
We place ads on specific groups of consumers who would be highly interested in the information.
We evaluate and report on monthly KPIs to see how successful an audience is at reaching a target.
We attract the audience through multiple touchpoints to convert it into customer for the business.
ROAS (Return On Advertising Spend) 28.78x; For each dollar spent on advertising, company revenue increased by 28.78 times. The remarketing database has now grown to 116,500 people. The client is currently building touchpoints by showing relevant content that drives audiences to a point of conversion. The client has been able to maintain a steady source of income due to the audiences we have reached through ads campaigns. The performance on the KPIs has shown promising results on the algorithm allowing us to optimise and continue achieving strong results.
Image Box text “Attention Experts have given us an effective social media ad campaign with fantastic results for our business! I would highly recommend them!” Kathryn Soady – Moontree Candles, Founder
Company overview
Strategy: Targeted campaigns & database growth
Targeted Campaigns
Performance KPIs
Increase Online Sales
Outcome 1
Return on advertising spend
Outcome 2
Remarketing campaigns that lead to a point of conversion
Outcome 3
Increase revenue and built online presence
Customer Testimonial
A title
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The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average. No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment. The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.
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