case study – Moontree Candles 

Build an online presence and reach new clients 

ROAS (Return On Advertising Spend) 28.78x; For each dollar spent on advertising, company revenue increased by 28.78 times.


Company overview

Moontree is a boutique located in the Blue Mountains that sells candles, homewares and art. They also have an online store and ship across Australia.

Before partnering with Attention experts, 95% of sales came from foot traffic.

The company joined Attention Experts in April 2020, looking to build an online presence and increase sales.

Industry: Online Store


Strategy: Targeted campaigns & database growth

We designed a targeted ads campaign based on the demographics and behaviours of potential customers who would be highly interested in the brand and their products.

Through best social media practices, we reached new audiences and increased brand awareness. Then, we developed warm traffic that led to the point of conversion.

Results & Outcomes

Outcome 1

Return on advertising spend

ROAS (Return On Advertising Spend) 28.78x; For each dollar spent on advertising, company revenue increased by 28.78 times.

Outcome 2

Remarketing campaigns that lead to a point of conversion

The remarketing database has now grown to 116,500 people. The client is currently building touchpoints by showing relevant content that drives audiences to a point of conversion.

Outcome 3

Increase revenue and built online presence

The client has been able to maintain a steady source of income due to the audiences we have reached through ads campaigns. The performance on the KPIs has shown promising results on the algorithm allowing us to optimise and continue achieving strong results.

Customer Testimonial

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“Attention Experts have given us an effective social media ad campaign with fantastic results for our business! I would highly recommend them!”

Kathryn Soady – Moontree Candles, Founder

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Frequently asked questions

How long before my business sees results?

The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.

Are there any lock-in contracts?

No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.

How much should I be spending on social media ads?

The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.

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