case study – PAN PACIFIC PERTH

We tailored successful social media marketing campaigns with strategic optimisation to build brand value and increase bookings.


Company overview

Pan Pacific Perth is a five-star luxury hotel that offers bright and spacious rooms and suites for a comfortable and restful stay.

You can take in scenic views of the Swan River and enjoy a variety of wonderful amenities designed for business or leisure trips. With rooms up to 60sqm in size, it is the perfect mix of comfort and style to enjoy when you stay at Pan Pacific Perth.

Pan Pacific Perth is part of the Pan Pacific Hotels and Resorts Group, which aims to provide guests with a local experience and service excellence.

Strategy: Targeted campaigns to increase bookings

Our team tailored and optimised the Facebook and Instagram paid campaigns, resulting in a significant increase in bookings and a remarkable growth in ROAS (Return on ads spend) over time.

Results & Outcomes

Outcome 1


From Q2 of 2022 to Q3 of 2023, the number of bookings had increased by 217.9%.

Outcome 2

ROAS (Return on Ad Spend)

From Q2 of 2022 to Q3 of 2023 ROAS (Return on ad spend) had grown by 63.2% to 23.92.

Outcome 3


The Database had increased to 2,709,100 allowing us to target a much greater amount of prospective guests.

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Frequently asked questions

How long before my business sees results?

The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.

Are there any lock-in contracts?

No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.

How much should I be spending on social media ads?

The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.

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