Case study – PARKROYAL DARLING HARBOUR, SYDNEY
We tailored successful social media marketing campaigns with strategic optimisation to build brand value and increase bookings.
PARKROYAL Darling Harbour, Sydney is a hotel located in Sydney CBD, offering views of Darling Harbour precinct and the city. It has 341 contemporary rooms and suites, a restaurant, a bar, a fitness centre, and conference facilities. It is within walking distance of many attractions, such as Chinatown, Town Hall Station, and Westfield Sydney Shopping Centre. PARKROYAL Darling Harbour, Sydney is part of the Pan Pacific Hotels and Resorts Group, which aims to provide guests with a local experience and service excellence. We tailored and optimised Facebook and Instagram paid campaigns that delivered increasing bookings and excellent ROAS (Return on ad spend) growth overtime.
We targeted ads towards specific groups who are likely to be highly interested.
The primary goal of the campaigns was to significantly increase the number of bookings.
We created campaigns that achieved a high conversion rate, resulting in great ROAS.
From the second quarter of 2022 to the second quarter of 2023, the number of bookings had increased by 1209%. From the last quarter of 2021 to the second quarter of 2023 ROAS (Return on ad spend) had grown by 416.80% to 24.60. The Database had increased to 1,609,143, by allowing us to target a much greater amount of prospective guests. The CPM was as low as $12.70.
Company overview
Strategy: Targeted campaigns to increase bookings
Targeted Ads Campaign
Increase bookings
ROAS (Return on ad spend)
Outcome 1
Bookings
Outcome 2
ROAS (Return on Ad Spend)
Outcome 3
Database and CPM
Schedule a free 30-minute consultation with one of our social media experts using the form below, and we’ll show you how we can help you grow your business through targeted campaigns.
We’re the proud official social media provider for hundreds of businesses around Australia.
No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment. The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average. The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.
Other customers we’ve helped grow their business through targeted social media campaigns
Want a social media campaign that really works?
Our Clients
Are there any lock-in contracts?
How long before my business see results?
How much should I be spending on social media ads?
More Case Studies
