case study – Pathways to care 

Increase booking enquiries and grow their social media presence

Lead generation campaigns generated over 62 leads—62 people went to the website and enquired about their services.


Company overview

Pathways to Care aim to be one of Australia’s premier NDIS Support Coordination services for people with disabilities.

They also provide high-quality, transparent and accountable NDIS Plan Management services to help you manage your NDIS funding budget.

The client joined Attention Experts in March 2021, looking for professional help to increase booking enquiries and grow their social media presence.

Industry: Disability Support Services


Strategy: Content strategy & database growth

We developed an organic social strategy producing daily content that helped the business establish itself as an expert in its industry and gave value to its audiences.

Then, we followed with paid campaigns across Facebook, Instagram and LinkedIn to attract new audiences, build their database and lead to the point of conversion.

Results & Outcomes

Outcome 1

Leads funnelled through to conversion point on the website

Lead generation campaigns generated over 62 leads—62 people went to the website and enquired about their services. The conversion rate hit 12.3%, which was much higher than the campaign target.

Outcome 2

Video views campaign above the industry rate average

The video view campaigns generated over 167,000 views, the average video view time was 28 seconds (about 75% of the full video length). This reflects the campaign was shown to the right audience.

Outcome 3

Database growth

The customer database has grown by over 9.500 people. Now we have the opportunity to market and work with these audiences. The idea is to drive them down the sales funnel.

Customer Testimonial

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“The Attention Experts team have been such a pleasure to work with. They create quality content, are super flexible and always go above and beyond to help out.”

Emma Thornton – Pathways to Care, Marketing Manager

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Frequently asked questions

How long before my business sees results?

The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.

Are there any lock-in contracts?

No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.

How much should I be spending on social media ads?

The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.

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