Case study – Sydney smash cakes

Improve retention rate and increase bookings

Over the last four months, their social media ads campaigns have increased the total sales by approximately 30%.


Company overview

Sydney Smash Cakes offers a unique product and experience for consumers. The cakes are custom-made by hand using top-quality ingredients and have become well-loved and perfect for parties and special occasions.

The client joined Attention Experts in May 2020, looking to increase their online presence through Facebook Ads only. And become the consumer’s optimal choice. 

Industry: Online Cake Store

Strategy: Build brand awareness through multiple touchpoints

Reach a high volume of the interested public, increase brand awareness through Facebook and Instagram paid campaigns and drive these new audiences to their social media channels and website.

Then, develop a warm database that allows us to implement retargeting campaigns and consistently increase in online sales.

Results & Outcomes

Outcome 1

Customer database growth

The social media database increased by roughly 400.000 people in less than seven months. It allows us to implement remarketing campaigns and engage with people interested in the business.

Outcome 2

Website traffic & Instagram growth

Increase in website traffic, with over 7,000 website visitors and overall brand awareness, assisting in growing their online presence significantly on Instagram.

Outcome 3

Positive ROI for online sales

This campaign has helped build a solid online presence reflecting a significant increase in online sales. Over the last four months, their social media campaigns have increased the total sales by approximately 30%.

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Frequently asked questions

Are there any lock-in contracts?

No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.

How long before my business see results?

The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.

How much should I be spending on social media ads?

The amount to spend on ads depends on the goal and the time of the campaign. At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.

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