Case study – VEGAN LIFE

We tailored effective social media marketing campaigns to assist both online and offline sales in major supermarkets such as Metro.

CPC (cost per click) was as low as $0.27. Their remarketing database has increased 500% in 6 months to 155,300.


Company overview

Vegan Life Australia sells cheese, cream and other products that are dairy-free, gluten-free, soy-free, and lactose-free.

They offer a diverse range of flavours and textures that cater to all tastes and preferences.

Strategy: Targeted campaigns & database growth

With a small budget, we developed paid campaigns on Facebook and Instagram to reach a large volume of interested audiences and increase brand awareness directing these audiences to the retail locations of Woolworths Metro and the website.

Results & Outcomes

Outcome 1


CPM was $6.26, well below the campaign target ($17.50).

Outcome 2

Quick results

We had great results in the first month of the first campaign. The CPC (cost per click) was as low as $0.27, and the CTR was 3.26%. Their remarketing database has increased to over 155K.

Outcome 3

Impressions, Reach and Engagement

In the first quarter of 2023, we achieved 788,999 impressions and 260,377 unique accounts reached. Also, 88,709 page engagements.

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Frequently asked questions

Are there any lock-in contracts?

No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.

How long before my business see results?

The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.

How much should I be spending on social media ads?

The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.

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