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Category Archives: Content Management & Strategy

Black Friday Marketing Strategy in 2022: Important Trends and Practical Tips

In 2021, Aussies were estimated to have spent $8 billion during the four days over...

Instagram vs TikTok – What’s the difference & What’s better for you?

When it comes to generating visual content, building community and going viral on social media,...

How the LinkedIn Algorithm Works and How to Make it Work for You

Do you wonder how the LinkedIn algorithm works in 2022? Don’t worry. You’re not alone!...

Understanding Social Media Marketing Basics: What are Content Pillars?

As a marketer or business owner, you have probably heard a lot about content marketing,...

How to Build a Brand on Social Media Through Messaging That Connects & Converts

If you’re a marketer or business owner looking to learn about social media strategies that...

Top 4 Ways to Get Around the Facebook Algorithm in 2022

In 2022, let’s hack the Facebook algorithm together!  It’s not a secret that the Facebook...

What did we learn from 2021? And three trends in social media marketing to watch out for in 2022 — By George Hawwa

Each year, around this time, I enjoy taking a few moments to reflect on what...

How many people are involved in a social media ad campaign?

Social media ad campaigns are generally wildly underestimated in terms of the resources needed to...

How to run a successful social media campaign in four steps

Creating a successful social media marketing campaign may seem overwhelming, but it doesn’t have to...

Five benefits of hiring a social media marketing agency in 2022

  Do social media marketing agencies really work? Should I hire a marketing person instead...