What is brand value in marketing and how you can build it?
Social media is now a well-established marketing channel for building brand value. Companies that have successfully established themselves as brands on social media can be found across various sectors and industries. But what are the basic principles for increasing brand value on social media? We explore further in this article. Storytelling Building a story around […]
A Comprehensive Guide to the Marketing Funnel Stages
Have you ever thought about why some marketing campaigns work really well while others don’t? The key often comes down to understanding and using the marketing funnel effectively. In this easy-to-follow guide, we’ll break down the marketing funnel step by step, explore each stage in detail, and share practical tips to improve your social media marketing. […]
What is the point of Social Media if you’re not achieving a return on time and money?
“I don’t see the point of it.” “How do I get sales from it?” “It seems to be more of a hassle than an asset.” “We’ve tried Social Media before and it didn’t work out for us” I hear this all the time from business owners. My normal response is this: “I understand. But I […]
Why boosting posts is not a great strategy for your campaigns
Before we start, think about this question: Are you getting a Return on Investment? ROI (Return on Investment) represents the amount of money you have invested into a campaign versus what the business will get from that campaign. Noted that, have you ever found yourself tempted to press the ‘Boost Post’ button on Instagram, Facebook, or […]
What is the difference between advertising on Google vs Facebook?
What is the difference between advertising on Google vs Facebook This is a question that we hear on a regular basis within the circles of digital marketing. The difference between advertising on Google vs Facebook can be summed up in three key points: The big difference: Search Engines vs. Social Media Ads Google Google is […]
Social media insights to supercharge your marketing campaigns
Is your marketing strategy taking full advantage of the power of social media? Our upcoming blog post will delve into the key findings of the latest Global Insight Report, offering valuable insights to help you maximise the impact of your social media campaigns and reach your business goals. Main reasons for using social media in Australia Social media […]
Multi-format posting on social media platforms.
Social media is a fantastic tool for connecting with your audience, but sometimes, creating content that captures their attention can be tricky. One way to overcome this challenge is to mix up the format of your posts. You can use a variety of formats like single image posts, reels, stories, GIFs, and more. In this […]
Understanding Social Media Marketing Basics: What are Content Pillars?
As a marketer or business owner, you’ve likely heard a great deal about content marketing, content calendars, posting five times a week, writing at least one blog post a month, giving value to your audience, and being consistent – the list goes on. However, how do you tackle all of the above if you’re a […]
