What is brand value in marketing and how you can build it?
Social media is now a well-established marketing channel for building brand value. Companies that have successfully established themselves as brands on social media can be found across various sectors and industries. But what are the basic principles for increasing brand value on social media? We explore further in this article. Storytelling Building a story around […]
A Comprehensive Guide to the Marketing Funnel Stages
Have you ever thought about why some marketing campaigns work really well while others don’t? The key often comes down to understanding and using the marketing funnel effectively. In this easy-to-follow guide, we’ll break down the marketing funnel step by step, explore each stage in detail, and share practical tips to improve your social media marketing. […]
What is the point of Social Media if you’re not achieving a return on time and money?
“I don’t see the point of it.” “How do I get sales from it?” “It seems to be more of a hassle than an asset.” “We’ve tried Social Media before and it didn’t work out for us” I hear this all the time from business owners. My normal response is this: “I understand. But I […]
Why boosting posts is not a great strategy for your campaigns
Before we start, think about this question: Are you getting a Return on Investment? ROI (Return on Investment) represents the amount of money you have invested into a campaign versus what the business will get from that campaign. Noted that, have you ever found yourself tempted to press the ‘Boost Post’ button on Instagram, Facebook, or […]
What is the difference between advertising on Google vs Facebook?
What is the difference between advertising on Google vs Facebook This is a question that we hear on a regular basis within the circles of digital marketing. The difference between advertising on Google vs Facebook can be summed up in three key points: The big difference: Search Engines vs. Social Media Ads Google Google is […]
Social media insights to supercharge your marketing campaigns
Is your marketing strategy taking full advantage of the power of social media? Our upcoming blog post will delve into the key findings of the latest Global Insight Report, offering valuable insights to help you maximise the impact of your social media campaigns and reach your business goals. Main reasons for using social media in Australia Social media […]
Do you know how to use your marketing data effectively?
Are you tired of running social media campaigns that don’t perform as well as you’d hoped? Have you ever considered using data insights to improve your social media marketing strategy? In today’s digital age, data is king. Using data insights, you can revolutionise your digital marketing and take your social media campaigns to the next level. In this […]
How Small Business Leaders Can Improve Their Employer Brand Through Social Media
Social media for business is often thought of as a marketing channel for attracting and retaining business. However, the capabilities and value social media adds to an organisation today extends well into any external communications arm of the business. Employer brand value, communication and talent attraction is a key area where social media has played […]
Multi-format posting on social media platforms.
Social media is a fantastic tool for connecting with your audience, but sometimes, creating content that captures their attention can be tricky. One way to overcome this challenge is to mix up the format of your posts. You can use a variety of formats like single image posts, reels, stories, GIFs, and more. In this […]
Why social media marketing is an asset for your business!
Well, I bet you haven’t thought of social media marketing this way before. I bet you didn’t think that all the content and engagement on your social media pages could actually be worth some $$$ ???!!!! Does this create a bit of a game-changer for you now regarding your viewpoint on social media? If you […]
