What is brand value in marketing and how you can build it?
Social media is now a well-established marketing channel for building brand value. Companies that have successfully established themselves as brands on social media can be found across various sectors and industries. But what are the basic principles for increasing brand value on social media? We explore further in this article. Storytelling Building a story around […]
A Comprehensive Guide to the Marketing Funnel Stages
Have you ever thought about why some marketing campaigns work really well while others don’t? The key often comes down to understanding and using the marketing funnel effectively. In this easy-to-follow guide, we’ll break down the marketing funnel step by step, explore each stage in detail, and share practical tips to improve your social media marketing. […]
What is the point of Social Media if you’re not achieving a return on time and money?
“I don’t see the point of it.” “How do I get sales from it?” “It seems to be more of a hassle than an asset.” “We’ve tried Social Media before and it didn’t work out for us” I hear this all the time from business owners. My normal response is this: “I understand. But I […]
Why boosting posts is not a great strategy for your campaigns
Before we start, think about this question: Are you getting a Return on Investment? ROI (Return on Investment) represents the amount of money you have invested into a campaign versus what the business will get from that campaign. Noted that, have you ever found yourself tempted to press the ‘Boost Post’ button on Instagram, Facebook, or […]
What is the difference between advertising on Google vs Facebook?
This is a question that we hear on a regular basis within the circles of digital marketing. The difference between advertising on Google vs Facebook can be summed up in three key points: The big difference: Search Engines vs. Social Media Ads Google Google is the world’s largest search engine, and its ads are an […]
Social media insights to supercharge your marketing campaigns
Our upcoming blog post delves into the latest Global Insight Report. We offer valuable insights to help you maximise your social media campaigns and reach your business goals. Main Reasons for Using Social Media in Australia Social media has revolutionized how we connect. At its core, it remains a powerful tool for bringing people together. […]
Do you know how to use your marketing data effectively?
Are you tired of running social media campaigns that don’t perform as well as you’d hoped? Have you ever considered using data insights to improve your social media marketing strategy? In today’s digital age, data is king. Using data insights, you can revolutionise your digital marketing and take your social media campaigns to the next level. In this […]
How Small Business Leaders Can Improve Their Employer Brand Through Social Media
Businesses often view social media as a channel only for attracting and retaining customers. However, social media’s value now extends well into all external communications. Employer branding, communication, and attracting top talent are key areas where social media plays a vital role for businesses. Your online brand presence plays a key role in attracting top […]
Multi-format posting on social media platforms.
Social media is a fantastic tool for connecting with your audience, but capturing their attention can be tricky. One simple way to overcome this challenge is to mix up the format of your posts. You can use a variety of formats like single image posts, Reels, Stories, GIFs, and more. This post will explore why […]
Why social media marketing is an asset for your business!
I bet you haven’t thought about social media marketing this way before. You probably didn’t realise all the content and engagement on your pages could actually be worth some serious cash! Does this change your viewpoint on social media? If you already love social media, does this news make it even sweeter? But how is […]