Why boosting posts is not a great strategy for your campaigns
Before we start, think about this question: Are you getting a Return on Investment? ROI (Return on Investment) represents the amount of money you have invested into a campaign versus what the business will get from that campaign. Noted that, have you ever found yourself tempted to press the ‘Boost Post’ button on Instagram, Facebook, or […]
Do you know how to use your marketing data effectively?
Are you tired of running social media campaigns that don’t perform as well as you’d hoped? Have you ever considered using data insights to improve your social media marketing strategy? In today’s digital age, data is king. Using data insights, you can revolutionise your digital marketing and take your social media campaigns to the next level. In this […]
Understanding Social Media Marketing Basics: What are Content Pillars?
As a marketer or business owner, you’ve likely heard a great deal about content marketing, content calendars, posting five times a week, writing at least one blog post a month, giving value to your audience, and being consistent – the list goes on. However, how do you tackle all of the above if you’re a […]
Social media lead generation: What it is? And how can it benefit your business?
With the ever-increasing competition in the online marketplace, businesses need a robust lead generation strategy to stay ahead. You need to focus on converting social media reach and engagement into loyal customers. We do this through social media campaigns to attract, engage, and convert potential customers into leads. Leads are people who have shown interest in your […]
Social media marketing trends and tips in 2023
If there is one thing we are sure about in 2023, it is this: social media will become more critical to businesses of all sizes and industries. Based on 14,850 respondents surveyed by Hootsuite in 2022, about 70% of businesses intend to either increase or maintain their investment in social media in 2023. As more businesses invest […]
Black Friday Marketing Strategy in 2022: Important Trends and Practical Tips
In 2021, Aussies were estimated to have spent $8 billion during the four days over Black Friday and Cyber Monday. As impressive as that sounds, we will probably see an even more remarkable result this year. From big multinational brands to small brick-and-mortar stores, almost every business participates in the Black Friday sales frenzy. To […]
Instagram vs TikTok – What’s the difference & What’s better for you?
When it comes to generating visual content, building community and going viral on social media, Instagram and TikTok are the best social media platforms. Both have shown tremendous growth, attracting users from all corners of the world. Instagram is a social media-sharing photo and video-sharing platform that was founded in 2010 in San Francisco, while […]
How the LinkedIn Algorithm Works and How to Make it Work for You
With effective campaigns they received 42 Leads at an average cost of $46.83, from December of 2023 to May of 2024.
How to Build a Brand on Social Media Through Messaging That Connects & Converts
With effective campaigns they received 42 Leads at an average cost of $46.83, from December of 2023 to May of 2024.
Top 4 Ways to Get Around the Facebook Algorithm in 2022
With effective campaigns they received 42 Leads at an average cost of $46.83, from December of 2023 to May of 2024.
