What is brand value in marketing and how you can build it?
Social media is now a well-established marketing channel for building brand value. Companies that have successfully established themselves as brands on social media can be found across various sectors and industries. But what are the basic principles for increasing brand value on social media? We explore further in this article. Storytelling Building a story around […]
11 social media tips you can’t live without!
Are you the person who needs to get your company’s social media marketing going? Or are you starting to look at this marketing channel serious? Using social media to build a brand and generate some sales, may seem daunting. But there are steps you can follow to improve your success. I will be explaining all […]
Why boosting posts is not a great strategy for your campaigns
Before we start, think about this question: Are you getting a Return on Investment? ROI (Return on Investment) represents the amount of money you have invested into a campaign versus what the business will get from that campaign. Noted that, have you ever found yourself tempted to press the ‘Boost Post’ button on Instagram, Facebook, or […]
What is the difference between advertising on Google vs Facebook?
This is a question that we hear on a regular basis within the circles of digital marketing. The difference between advertising on Google vs Facebook can be summed up in three key points: The big difference: Search Engines vs. Social Media Ads Google Google is the world’s largest search engine, and its ads are an […]
Social media insights to supercharge your marketing campaigns
Our upcoming blog post delves into the latest Global Insight Report. We offer valuable insights to help you maximise your social media campaigns and reach your business goals. Main Reasons for Using Social Media in Australia Social media has revolutionized how we connect. At its core, it remains a powerful tool for bringing people together. […]
Do you know how to use your marketing data effectively?
Are you tired of running social media campaigns that don’t perform as well as you’d hoped? Have you ever considered using data insights to improve your social media marketing strategy? In today’s digital age, data is king. Using data insights, you can revolutionise your digital marketing and take your social media campaigns to the next level. In this […]
How Small Business Leaders Can Improve Their Employer Brand Through Social Media
Businesses often view social media as a channel only for attracting and retaining customers. However, social media’s value now extends well into all external communications. Employer branding, communication, and attracting top talent are key areas where social media plays a vital role for businesses. Your online brand presence plays a key role in attracting top […]
Multi-format posting on social media platforms.
Social media is a fantastic tool for connecting with your audience, but capturing their attention can be tricky. One simple way to overcome this challenge is to mix up the format of your posts. You can use a variety of formats like single image posts, Reels, Stories, GIFs, and more. This post will explore why […]
Why social media marketing is an asset for your business!
I bet you haven’t thought about social media marketing this way before. You probably didn’t realise all the content and engagement on your pages could actually be worth some serious cash! Does this change your viewpoint on social media? If you already love social media, does this news make it even sweeter? But how is […]
Using data to make decisions on a social media marketing budget
Using the correct data in a social media campaign is like health food to an athlete—peak performance is impossible without it. Every social media marketer must present a clear return on investment (ROI) for their campaigns. Whether you work in-house or for an agency, the decisions you make to improve efficiency are critical. How can […]