What is brand value in marketing and how you can build it?
Social media is now a well-established marketing channel for building brand value. Companies that have successfully established themselves as brands on social media can be found across various sectors and industries. But what are the basic principles for increasing brand value on social media? We explore further in this article. Storytelling Building a story around […]
11 social media tips you can’t live without!
Are you the person who needs to get your company’s social media marketing going? Or are you starting to look at this marketing channel serious? Using social media to build a brand and generate some sales, may seem daunting. But there are steps you can follow to improve your success. I will be explaining all […]
Why boosting posts is not a great strategy for your campaigns
Before we start, think about this question: Are you getting a Return on Investment? ROI (Return on Investment) represents the amount of money you have invested into a campaign versus what the business will get from that campaign. Noted that, have you ever found yourself tempted to press the ‘Boost Post’ button on Instagram, Facebook, or […]
What is the difference between advertising on Google vs Facebook?
What is the difference between advertising on Google vs Facebook This is a question that we hear on a regular basis within the circles of digital marketing. The difference between advertising on Google vs Facebook can be summed up in three key points: The big difference: Search Engines vs. Social Media Ads Google Google is […]
Social media insights to supercharge your marketing campaigns
Is your marketing strategy taking full advantage of the power of social media? Our upcoming blog post will delve into the key findings of the latest Global Insight Report, offering valuable insights to help you maximise the impact of your social media campaigns and reach your business goals. Main reasons for using social media in Australia Social media […]
Do you know how to use your marketing data effectively?
Are you tired of running social media campaigns that don’t perform as well as you’d hoped? Have you ever considered using data insights to improve your social media marketing strategy? In today’s digital age, data is king. Using data insights, you can revolutionise your digital marketing and take your social media campaigns to the next level. In this […]
How Small Business Leaders Can Improve Their Employer Brand Through Social Media
Social media for business is often thought of as a marketing channel for attracting and retaining business. However, the capabilities and value social media adds to an organisation today extends well into any external communications arm of the business. Employer brand value, communication and talent attraction is a key area where social media has played […]
Multi-format posting on social media platforms.
Social media is a fantastic tool for connecting with your audience, but sometimes, creating content that captures their attention can be tricky. One way to overcome this challenge is to mix up the format of your posts. You can use a variety of formats like single image posts, reels, stories, GIFs, and more. In this […]
Why social media marketing is an asset for your business!
Well, I bet you haven’t thought of social media marketing this way before. I bet you didn’t think that all the content and engagement on your social media pages could actually be worth some $$$ ???!!!! Does this create a bit of a game-changer for you now regarding your viewpoint on social media? If you […]
Using data to make decisions on a social media marketing budget
The correct data being applied to a social media campaign is like health food to an athlete – the latter just can’t perform without it. Every social media marketer is given the task of presenting in some way return on investment to whomever they are delivering a campaign for, whether it is in-house to a […]
